LaLiga grows 22% in commercial revenue and leads among the five big leagues

LaLiga’s clubs recorded the biggest growth in commercial revenue among Europe’s five big leagues in the 2024/25 season – a 22% jump, well above the 13% of England’s Premier League and the 12% of Germany’s Bundesliga. The figures come from Deloitte’s annual study of world football finances and reinforce the Spanish league’s position as one of the most dynamic on the continent.

Nearly 300 million more in a single year

In absolute terms, the commercial revenue of the Spanish clubs reached 1.562 billion euros – about 300 million more than the previous season. The report points to the increase in sponsorship and merchandising activities as the main driver of this growth. Three operations stand out: the renewal of the contract between FC Barcelona and Nike, the first full year of commercial exploitation of the renovated Santiago Bernabéu, and the arrival of HP as Real Madrid’s first sleeve sponsor.

This commercial impulse pushed global football revenue to 40.2 billion – 6% above the 38 billion of the preceding cycle. Of the five big leagues – Premier League, Bundesliga, LaLiga, Italy’s Serie A and France’s Ligue 1 – the combined turnover reached 21.6 billion euros.

LaLiga also stood out in another relevant indicator: it was one of only two elite competitions to close the financial year with a positive aggregate result before taxes, alongside the Bundesliga. The balance was 28 million euros in the black. It is not a huge number, but the symbolism is clear – the Spanish league generates more than it spends, which is no trivial thing in a market where chronic deficits are the norm.

Management model as a competitive edge

The growth does not happen by chance. LaLiga has been betting on an economic control model that ties each club’s spending cap to its real financial capacity. At the same time, initiatives such as LaLiga Impulso – a structural investment programme approved by the clubs themselves – have financed the modernisation of stadiums, digitalisation projects, internationalisation and the development of new revenue sources.

The Bernabéu is the most emblematic case. Renovated for almost 1 billion euros over several years, Real Madrid’s stadium began operating as a multi-purpose arena, hosting concerts, corporate events and premium experiences that go well beyond the football calendar. The commercial impact of this model is already showing in the numbers – and other Spanish clubs are watching closely.